Determination > Greenwashing

Entry 8.24

I began designing this product after confronting the unsettling realities within the beauty and skincare industry. For years, if not decades, the focus has been almost entirely on the quality of ingredients, completely formula focused. There’s been some subtle branding nods towards improvements in both primary (bottles, caps, pumps, etc.) and secondary (boxes, sleeves, inserts, etc.) packaging. However, it’s the packaging that often ends up in the trash, leading to waste and environmental harm. A stark contrast to a product designed to enhance beauty. This paradox is has been triggering because most consumers are misled. Greenwashing? It’s everywhere. Certifications like Leaping Bunny and claims of cruelty-free practices? I call Bullshit. The smoke and mirrors the beauty industry creates needs to be challenged. Please question all elements to the brand you support. Send them an email and see if they can genuinely stand behind their claims.

The goal with Talma Oil is to spotlight every aspect that goes into creating a product, giving you the power to prioritize what matters most to you. Recyclability? Post-consumer materials? Carbon footprint? Natural, but more importantly, ethically sourced ingredients? Take a moment to consider what aspect of nature do you love and consider how your purchasing choices can protect them.

Talma Oil isn’t perfect. The current industry landscape doesn’t have access, nor the scalable technology, to fully support ethical and sustainable options, but it’s evolving. The market, suppliers, and industry are driven by consumer behavior and trends, so if we demand change strongly enough, we can make a real impact!